Licensing Tiers & Rights
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Licensing Tiers & Rights
Choose the license that matches your project's distribution.
Every license on DenSyte is structured around two decisions: Usage Tier (how you will use the footage) and Exclusivity (whether you need to prevent others from licensing the same clip).
Part 1: Select Your Usage Tier
Choose the tier that matches your project's distribution.
Non-Commercial
Definition: Factual, educational, or reporting use where footage is NOT used to sell a product or service.
Includes:
- News reporting
- Educational videos (museums, universities)
- Research organizations
- NGO educational content (strictly non-promotional)
- Academic publications
Commercial (Marketing & Promotion)
Definition: Footage used to persuade, promote, advertise, or fundraise—regardless of organization type.
Includes:
- Brand videos & advertising
- Social media marketing campaigns
- Tourism board videos
- Corporate presentations
- NGO fundraising campaigns
- Promotional web content
Broadcast (TV, Film, Global Distribution)
Definition: Long-form storytelling and distribution platforms. This tier automatically includes all Commercial rights.
Includes:
- Documentary programs
- Streaming platforms (Netflix, Disney+, etc.)
- TV broadcast (network, cable)
- Theatrical release
Part 2: Select Your Exclusivity
Once you have chosen a tier, determine if you need to "lock out" other productions.
Non-Exclusive (Standard)
The Default Choice
- You are granted the rights to use the footage based on your selected Tier.
- The Cinematographer retains the right to license the same footage to other clients.
Best for: Most productions, background b-roll, and projects where unique ownership is not critical.
Exclusive (Premium)
The "Lock-Out" Choice
- You purchase the rights to use the footage exclusively for a set duration (e.g., 5 years, perpetuity).
- The Cinematographer agrees not to license this specific clip to any other party during your term.
Best for: Title sequences, "hero" shots, major ad campaigns, or signature behavior sequences where you want to ensure no competitor can use the same image.
Note: Exclusive rights typically command a higher license fee and may be negotiated directly via the platform.